DR. DAVID GORDON - Burbank City Council Campaign
Strategic campaign media and messaging for a long-standing City Council leader, focused on clarifying his fiscal message and strengthening voter trust through video and digital content.
Scope of Work
● Political campaign media strategy and content development
● Video production (interviews, campaign messaging)
● Photography and digital content for web and social
● Candidate branding and message clarity
● Multi-platform content delivery
Outcome:
Strengthened message clarity and reinforced voter trust through consistent, professional campaign media.
Video Production + Post by Eric Michael Cap @ GOLD STREET.
Video Production (2012): Councilman Dr. David Gordon Holiday Message (1:30 TRT). Introduction by Marabina Jaimes. Shot with Canon 7D & Sennheiser wireless lav mic @ Burbank City Hall. Edited in Final Cut Pro 7. Audio clean-up in Adobe Audition CS6 w/Izotope RX. Web encoding in Adobe Media Encoder (AME).
Photography by Eric Michael Cap | GOLD STREET
2006 David Gordon for Burbank City Council Commercial
Political Campaign Media Producer for David Gordon for Burbank City Council © 2005-06.
° Produced 2 x 30 sec. TV Commercials for the successful campaign of Dr. David Gordon for City Council in Burbank's 2006 Special Election incl. Video Editing, Graphics, Voiceover, and DVCam master deliverables.
° Coordinated AD Cmpaign & Media Buy with Charter Cable TV Burbank. Spots aired on: CNN (66), HLN (67), FOXNews (68), CNBC (69), MSNBC (70), HGTV (72), TLC (44), FOXSW (60), FX, Bravo, History and CourtTV.
° Produced 2 minute issue-based Message to Voters aired during a City Council meeting on Burbank PEG Channel 6.
° Engaged in public speaking at City Council meetings & wrote published Letters to the Editor in support of Dr. Gordon's grassroots campaign.
“Gordon’s decision to go with TV advertising may by itself have been the best decision he made. Before issues, controversies and priorities, Gordon’s first challenge had to have been overcoming the name recognition Wiggins enjoyed having served two council terms, even with the five year break that followed his terms. By taking the step unprecedented in Burbank campaigns, advertising on local cable TV channels, I suspect he easily matched or exceeded any recognition factor Wiggins enjoys. Indeed, Gordon’s decision may well make TV ads a new standard in Burbank campaigns.” - X-Burbank Leader Writer Post
Cable TV AD Buy Order Schedule Reports
